Affiliates

As BOF, we invite publishers, streamers, and marketing partners to join our affiliate program as a collaborative growth channel. The program is designed to reward long-term collaboration while providing transparent tracking and professional support for promotional activities. Partners gain access to marketing assets, reporting dashboards, and a dedicated contact for campaign optimisation. Opportunities suit content creators, comparison sites, and performance marketers seeking a reliable partner in online entertainment, with a focus on sustainable referrals and scalable cooperation rather than one-off promotions.

Program Purpose

Our affiliate program aims to build mutually beneficial partnerships that drive responsible, compliant customer acquisition. By aligning commercial interests with measurable performance, we create a framework that supports partner growth and ensures referrals meet regulatory and quality standards. The program also helps us broaden brand visibility through trusted channels while maintaining control over brand integrity and player safety.

Partnership Benefits

Partners receive a clear support structure designed to simplify campaign management and increase conversion potential. A dedicated partnership manager is available to assist with creative strategy and operational questions, while access to promotional materials and best-practice guidance helps partners present our offering professionally. Regular communications and program updates keep affiliates informed of campaign opportunities and policy changes.

Commission Structure

Commission plans are structured to reward sustained performance and quality traffic rather than short-term volume alone. Options include performance-based incentives and tiered arrangements that grow with partner contributions. Flexibility is built into agreements so partners can choose models that best fit their promotion style and audience, with transparent terms that outline how revenue is calculated and paid out.

Tracking and Reporting Transparency

Robust tracking and reporting form the backbone of our affiliate relationships. Partners gain access to a real-time dashboard showing clicks, conversions, and revenue attribution, enabling data-driven decisions. Discrepancy procedures and clear reporting windows are provided to resolve any issues swiftly, and we maintain open channels for audit requests and performance reviews to ensure trust and accuracy.

Marketing Support and Tools

Marketing toolkits include creative banners, deep links, and tracking templates optimised for multiple traffic channels. Guidance on compliant messaging and content placement is supplied to protect partner reputations and align with regulatory expectations. Technical support for integration and campaign setup is available, and periodic promotions are communicated in advance so partners can plan activations.

Long-term Cooperation and Partner Relationships

Long-term success is fostered through regular performance reviews, joint planning sessions, and bespoke incentive programs for top partners. Contractual flexibility allows for tailored agreements, while joint marketing initiatives and co-branded opportunities are evaluated for strategic fit. Ongoing partnership development is a priority, and our team works to nurture relationships that deliver predictable outcomes for both parties.